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CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would've done ...

Retrieved on: 2021-03-08 13:30:00

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CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would've done .... View article details on HISWAI: https://www.marketingdive.com/news/cmos-reflect-on-how-covid-has-reshaped-marketing-1-year-in-and-what-they/596242/

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Adlerete's strategy at Gap is emblematic of how some CMOs have used the crisis to reassess their marketing in a more holistic fashion. Her team has in- ...

Article found on: www.marketingdive.com

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