Coca-Cola Embarks on a Multi-Billion Dollar Tech Transformation with Microsoft

Retrieved on: 2024-06-09 14:25:37

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Market segmentation

Personalized marketing

The Coca-Cola Company

Coca-Cola

Microsoft Corporation

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Coca-Cola Embarks on a Multi-Billion Dollar Tech Transformation with Microsoft. View article details on hiswai:

Summary

The article discusses Coca-Cola and Microsoft's multi-billion-dollar tech partnership to drive digital transformation through AI and cloud services. This transformation encompasses market segmentation and personalized marketing, highlighting Coca-Cola's strategic shift towards innovative consumer engagement and operational efficiency.

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