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Columbia Sportswear revamps marketing strategy with Sutton

Retrieved on: 2024-10-30 23:08:37

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Columbia Sportswear revamps marketing strategy with Sutton. View article details on hiswai:

Summary

Columbia Sportswear is enhancing its product strategy by integrating marketing efforts with the new leadership of Matthew Sutton and agency Adam&eveDDB. This approach aims to boost omnichannel engagement and address market challenges.

Article found on: www.dmnews.com

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