The Public Face of Facebook’s Libra

Confirmed members include, in addition to Facebook, Visa, Mastercard, PayPal, Coinbase, Uber, Andreessen Hororwitz, and Union Square Ventures.

The customer base is the heart of the matter. In its white paper, the Libra Association notes “1.7 billion adults globally remain outside of the financial system with no access to a traditional bank, even though one billion have a mobile phone and nearly half a billion have internet access.” This is hardly an original observation, but Facebook’s proposed solution is unique.

Libra will be available to customers across the Facebook-owned apps. Initial emphasis will be on existing Messenger and WhatsApp users, but Facebook and Instagram will be included. And now we’re starting to move from positive to negative aspects of the Libra initiative.

Facebook has more than 2.7 billion users across its apps (FB, Instagram, Messenger, WhatsApp), and the members of the Libra Association bring their own customer bases along with them. It is safe to assume that total user base available to Libra approaches 3 billion people, and likely includes a fair portion of the ‘unbanked’ adults noted in the white paper.

Is There a Dark Side?

And now we start to get into the negative aspects of Libra. The new crypto comes with a built-in userbase that dwarfs the existing cryptocurrency audience, but more importantly, it comes with enormous financial backing. Facebook alone has a market cap of $535 billion, and as pointed out above, each member of the Libra Association paid $10 million into the common ‘pot’ to back the currency. Facebook’s goal is to expand the Association to 100 members before next launch, giving Libra a $1 billion backing.

Crypto can’t match that. The total market cap in existing cryptocurrencies is just under $290 billion. Bitcoin became famous for introducing open source blockchain to online finance in a way that could bypass corporate and government control, leading to a ‘Wild West’ attitude in the crypto markets. Facebook’s Libra, with its longer reach and deeper pockets, has the potential to tame that for the masses.

And now consider this: when blockchain first hit the scene in 2009, its great advantage was that it could take power away from giant banks, corporations, and governments, and shift it back to individuals. Now one of the least trusted names in high tech – also one of the world’s largest corporations – is moving to co-opt the success that early crypto users built. In the words of Phil Chen, decentralized chief officer of HTC’s Exodus blockchain phone project, “This project is the antithesis of bitcoin and is another step towards total control of data and users. This global coin is the most invasive and dangerous form of surveillance they have devised thus far.”

Facebook counters these fears by pointing out that Libra will be administered solely by Calibra, and that the two entities will not share data. Facebook will continue its focus on social media, while Calibra controls the online wallet platform. At the same time, Facebook is a member of the Libra Association, with a vote on the oversight of Libra, and the company’s recent history of data breaches, privacy violations, and censorship issues all play into libertarian fears. Back to Mr. Chen: “It’s not just access to the information of your transactions, it’s direct access to your wealth and capital… If this is launched and adopted worldwide, we’re bound to see Facebook as the top 10 biggest companies for the next 100 years that have complete ownership of the customer and their data.”

What to Expect

The June 18 reveal did not give a definite launching date for Libra. According to Facebook, the currency can be expected to go public about a year from now, in mid-2020. As noted above, the Libra Association hopes to reach 100 members before that happens, giving the currency a $1 billion backing. Right now, the Association leans heavily toward tech and venture capital firms. The future of Libra may depend on who chooses to join before the launch.

In the meantime, Facebook stock has reacted positively to the Libra announcement, and has risen 1.4% since June 18. Shares are now trading for $191. The average price target of $220 gives FB an upside potential of 15%. Even better, Facebook stock holds a ‘Strong Buy’ from the analyst consensus, with only 3 holds assigned in the last 3 months compared to 35 buy ratings.

Cover Image: Libra

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