Consumers are pushing back on being asked to buy more stuff with 'no-spend 2024'

Summary

The article discusses a backlash against social media-driven overconsumption and how users influenced by platforms like Facebook and TikTok are planning a "no-spend 2024." This trend directly relates to the key concept of 'influencer marketing' by highlighting social influence and its role in shopping addiction. Tags such as 'Pepsi' illustrate specific items consumers vow to reduce.