Consumers are wise to 'woke washing' – but truly 'transformative branding' can still make a difference

Retrieved on: 2021-10-27 09:10:50

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Consumers are wise to 'woke washing' – but truly 'transformative branding' can still make a difference. View article details on hiswai:

Excerpt

Being an ethical brand can be a complex and often slow process. ... is this a viable strategy, and how sceptical should we be of so-called “brand ...

Article found on: theconversation.com