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Converging Platforms for Greater Efficiency: The Rise of Revenue Marketing Platforms

Retrieved on: 2024-07-25 19:01:41

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Summary

The article discusses the convergence of Marketing Automation and Account-Based Marketing platforms into Revenue Marketing Platforms, improving efficiency and customer engagement. This aligns with tags like digital marketing, personalized marketing, and customer experience, crucial elements in modern media and advertisement strategies.

Article found on: www.forrester.com

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