Cornelius The Rooster Comes To Life In New Kellogg's Campaign Via Bastion - B&T

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Cornelius The Rooster Comes To Life In New Kellogg's Campaign Via Bastion - B&T. View article details on HISWAI: https://www.bandt.com.au/cornelius-the-rooster-comes-to-life-in-new-kelloggs-campaign-via-bastion/

Summary

The article discusses Kellanova's new brand platform for Kellogg's, featuring a campaign that revitalizes the Corn Flakes brand with CGI animation of Cornelius the rooster, emphasizing product management's role in updating a classic brand to maintain relevance.

Article found on: www.bandt.com.au

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