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Cornelius The Rooster Comes To Life In New Kellogg's Campaign Via Bastion - B&T

Retrieved on: 2024-03-17 22:37:02

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Summary

The article discusses Kellanova's new brand platform for Kellogg's, featuring a campaign that revitalizes the Corn Flakes brand with CGI animation of Cornelius the rooster, emphasizing product management's role in updating a classic brand to maintain relevance.

Article found on: www.bandt.com.au

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