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Countering the Über-Brands: The Case for the Megajournal

Retrieved on: 2018-01-17 20:36:37

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<div>We're all familiar with the economic scarcity principle in which the limited supply of a good, coupled with a high demand, results in a mismatch between the usual balance of supply and demand. Think of the luxury Hermès Birkin bag, the almost mythical and obsessive quest for which is wittily described ...</div>

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