CPG Will Reshape Marketing Strategies In 2024 - Forbes

Summary

The article highlights how market research is critical for CPG firms in 2024 as they navigate a year of innovation in marketing, focusing on omnichannel solutions, leveraging AI for data analysis, and adapting to a cookieless future. It emphasizes the need for packaging and advanced analytics in the face of changing technology and consumer behaviors, as companies like RW3 Technologies may contribute to providing solutions.