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Cut the Coupons: Mondelēz and SKUx See Blockchain Transforming Retail Promotions

Retrieved on: 2024-10-30 20:02:05

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Summary

The article explores digital transformation in retail, highlighting how blockchain is revolutionizing coupon and loyalty programs. Key figures, Xiang Xu, and Bobby Tinsley, emphasize efficiencies and consumer behavior shifts through blockchain's transparency and decentralization in online shopping and retail environments, aligning with concepts and tags.

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