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DBS Bank's marketing playbook: Purpose-driven storytelling and the future of financial branding

Retrieved on: 2025-01-13 08:00:41

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DBS Bank's marketing playbook: Purpose-driven storytelling and the future of financial branding. View article details on hiswai:

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The article discusses DBS's strategic approach to marketing in India, emphasizing graphic design's role in communication, storytelling, and branding. Tags like 'analytics' and 'product management' align with their data-driven, purposeful brand strategies in competitive markets.

Article found on: www.livemint.com

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