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Direct-to-Consumer Drugs: Big Pharma's Digital Health Play | MedPage Today

Retrieved on: 2024-09-13 21:31:37

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The article discusses how the pharmaceutical industry's direct-to-consumer (DTC) online sales strategies aim to navigate and reshape traditional drug pricing and distribution models, reflecting broader industry trends involving policy, advertising, and cost management.

Article found on: www.medpagetoday.com

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