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Does Gen AI spell the end for authentic advertising? - WARC

Retrieved on: 2024-06-10 12:43:00

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Does Gen AI spell the end for authentic advertising? - WARC. View article details on hiswai:

Summary

The article explores the impact of generative AI technologies like ChatGPT on the advertising industry, highlighting concerns about authenticity and consumer trust. It explains how generative AI can both help and potentially harm brand reputation depending on its use. This ties into 'Learning Technologies' through advancements in AI, including large language models, synthetic media, and neural networks facilitating these innovations.

Article found on: www.warc.com

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