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DTC Briefing: Startups feel Black Friday pressure to win over discerning customers - Modern Retail

Retrieved on: 2024-12-03 21:01:07

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Summary

The article explores how inflation influences consumer behavior during Black Friday and Cyber Monday, with digital marketing playing a key role. Brands focus on strategic promotions and consumer research, emphasizing loyalty and targeting valuable customers during peak holiday periods, like Christmas.

Article found on: www.modernretail.co

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