Dutch appellate court rules against Oracle and Salesforce in a GDPR-related cookie case

Retrieved on: 2024-06-20 16:25:35

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Cloud applications

Online advertising

Big data

Data Management Platform

Digital marketing

Market segmentation

Salesforce

Personalized marketing

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Dutch appellate court rules against Oracle and Salesforce in a GDPR-related cookie case. View article details on hiswai:

Summary

The article details a class-action lawsuit against Oracle and Salesforce for their use of cookies and Data Management Platforms (DMPs) to track personal information for personalized marketing. The case highlights issues related to digital marketing, online advertising, and internet privacy under GDPR.

Article found on: www.csoonline.com

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