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Retrieved on: 2024-07-29 18:11:19
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Summary
The article discusses E.l.f.'s creative engagement in a fitness trend through the "Hot Girl Walk Championship" parody to promote their Dewy Setting Spray. Though 'spices' isn't directly relevant, it metaphorically highlights E.l.f.'s strategy to 'spice up' their brand.
Article found on: www.retaildive.com
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