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Retrieved on: 2024-08-08 22:32:42
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Summary
The article discusses Under Armour's fiscal strategies under CEO Kevin Plank, emphasizing a brand repositioning strategy leveraging influencer marketing and storytelling to enhance brand affinity and market position. Tags like 'Product management', 'Brand management', and 'Sports marketing' are directly related as they reflect the company's efforts to reposition the brand, revamp marketing strategies, and build stronger consumer connections. The mention of key figures and companies, including Henkel and BlackBerry, implies strategic management thought leadership influencing Under Armour’s direction.
Article found on: www.investing.com
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