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Ehrenberg-Bass on how the 'Laws of Brand Growth' can deliver short and long-term gains ...

Retrieved on: 2024-06-23 20:07:19

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Ehrenberg-Bass on how the 'Laws of Brand Growth' can deliver short and long-term gains .... View article details on hiswai:

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In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies ...

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