Elizabeth Goodspeed on the delicate art of nostalgia in branding

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Elizabeth Goodspeed on the delicate art of nostalgia in branding. View article details on HISWAI: https://www.itsnicethat.com/articles/elizabeth-goodspeed-column-heritage-branding-graphic-design-130324

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The original packaging, macabre as it may be, is an artefact of the days before brand strategy and focus groups. It wasn't overly concerned with ...

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