Elon Musk 'Leaderboard' of Government Spending Is Savvy Marketing - Business Insider

Summary

Elon Musk's plan to create a leaderboard for government spending introduces a game design element by gamifying the topic. This strategy aims to engage public interest, drawing attention to wasteful spending. However, it risks oversimplifying complex issues. Tags like "Elon Musk" and "Doge" highlight Musk's influence and branding efforts.