eMarketer Podcast: The Daily: How building creatives is changing; marketers' 2024 genAI priorities

Summary

The transcript unveils an episode focused on the innovations in creative ad building, featuring discussions with Marcus Johnson, Aarjav Thakore, and Bill Fisher. They examine StackAdapt's Creative Builder, a tool that liberates agencies from reliance on design teams and speeds up ad production. The conversation also touches on the anticipation of generative AI integration in advertising. The tags "Films, It, Aarjav Thakore, Marcus Johnson, Bill Fisher" indicate the participants and the industry context of the episode.