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Retrieved on: 2024-02-16 19:39:29
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Summary
The article emphasizes the importance of market research in marketing management and outlines strategies to enhance customer experience through quality, value, relationships, and satisfaction. It discusses different aspects such as services marketing, competitor analysis, and market segmentation, crucial for effective product management and implementing a loyalty business model in societal and digital marketing.
Article found on: bmmagazine.co.uk
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