EXCLUSIVE: LIV Golf outlines global go-to-market strategy for first media rights cycle

Retrieved on: 2022-10-07 17:28:22

Tags for this article:

Click the tags to see associated articles and topics

EXCLUSIVE: LIV Golf outlines global go-to-market strategy for first media rights cycle. View article details on hiswai:

Excerpt

He added: “The whole go-to-market strategy now changes. It now positions this league and 14 very high-level events that will generate very ...

Article found on: www.sportbusiness.com