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Fast fashion's slow adoption of new fibres puts green targets at risk, ET BrandEquity

Retrieved on: 2023-11-09 12:36:38

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Fast fashion's slow adoption of new fibres puts green targets at risk, ET BrandEquity. View article details on hiswai: https://brandequity.economictimes.indiatimes.com/news/marketing/fast-fashions-slow-adoption-of-new-fibres-puts-green-targets-at-risk/105085456

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Retailers like Hennes & Mauritz AB and Inditex SA are buying only “peanut quantities” of an innovative fibre in a blow to the drive to use more ...

Article found on: brandequity.economictimes.indiatimes.com

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