Fear or FOMO? Kantar reveals how marketers can unleash GenAI's potential

Retrieved on: 2025-01-30 18:27:57

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Digital marketing

Online advertising

Marketing automation

Generative artificial intelligence

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Fear or FOMO? Kantar reveals how marketers can unleash GenAI's potential. View article details on hiswai:

Summary

The article highlights challenges and opportunities in integrating 'GenAI' into digital marketing, online advertising, and marketing automation. Although marketers recognize its potential, issues like high costs and readiness impede its adoption.

Article found on: www.kantar.com

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