Forever 21's Roblox metaverse shop influences real-life merchandise - Ad Age

Retrieved on: 2022-11-30 18:00:38

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Forever 21's Roblox metaverse shop influences real-life merchandise - Ad Age. View article details on HISWAI: https://adage.com/article/digital-marketing-ad-tech-news/forever-21s-roblox-metaverse-shop-influences-real-life-merchandise/2455756

Excerpt

Forever 21's Roblox shop is now influencing real-life merchandising decisions. The fast-fashion brand will sell physical replicas of virtual items.

Article found on: adage.com

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