Fraunhofer Fokus, Norigin Media develop OTT ad replacement platform

Retrieved on: 2020-12-08 16:18:45

Tags for this article:

Multimedia

Marketing

Concurrent computing

Visual arts

Hypertext Transfer Protocol

Network protocols

Internet television

Set-top box

Fraunhofer Institute for Open Communication Systems

Fraunhofer Society

Dynamic Adaptive Streaming over HTTP

SCTE-35

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Fraunhofer Fokus, Norigin Media develop OTT ad replacement platform. View article details on HISWAI: https://www.telecompaper.com/news/fraunhofer-fokus-norigin-media-develop-ott-ad-replacement-platform--1364922

Excerpt

The over-the-top (OTT) ad tech will provide pay-TV operators with the ability to identify ads on premium streaming services and replace them with ...

Article found on: www.telecompaper.com

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