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Frito-Lay CMO Lays Out Pandemic Data Marketing Strategy - Business Insider

Retrieved on: 2022-06-21 14:45:16

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Frito-Lay CMO Lays Out Pandemic Data Marketing Strategy - Business Insider. View article details on hiswai:

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... the snack maker developed its own tools to analyze consumer data, test ads, and plan its marketing, with help from its in-house ad agency.

Article found on: www.businessinsider.com

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