From accelerated approval to the TV airwaves: GBT debuts first DTC campaign for sickle cell med ...

Retrieved on: 2021-07-30 16:18:45

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From accelerated approval to the TV airwaves: GBT debuts first DTC campaign for sickle cell med .... View article details on hiswai:

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We want to make sure our patients feel connected and that they're seeing themselves in the ad,” Laura Cruz, VP of marketing at GBT. “This is an ...

Article found on: www.fiercepharma.com