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From IAB ALM 2025: Digital adtech gets serious on privacy - SmartBrief

Retrieved on: 2025-02-22 05:03:36

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From IAB ALM 2025: Digital adtech gets serious on privacy - SmartBrief. View article details on hiswai:

Summary

The article discusses the integration of generative AI in digital advertising, emphasizing the balance between innovative adtech and consumer privacy concerns. It highlights regulatory challenges, like GDPR and CCPA, and explores AI's role in personalized marketing under evolving privacy laws.

Article found on: www.smartbrief.com

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