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From SEO to SGE: How GenAI is Transforming the Landscape of Travel Search

Retrieved on: 2024-04-02 23:00:40

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Summary

The article discusses Google's enhancement to its Search Generative Experience (SGE), integrating GenAI for travel itineraries, aligning with a shift towards AI-driven search solutions like ChatGPT. It reflects trends in AI Search and generative AI.

Article found on: www.hospitalitynet.org

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