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Fundraisers who appeal to donors' fond memories by evoking their emotions may get larger gifts

Retrieved on: 2022-11-07 19:46:05

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Fundraisers who appeal to donors' fond memories by evoking their emotions may get larger gifts. View article details on HISWAI: https://theconversation.com/fundraisers-who-appeal-to-donors-fond-memories-by-evoking-their-emotions-may-get-larger-gifts-new-research-192680

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Prompting alumni to reflect on things they feel grateful for is what's called a “nudge” in behavioral economics. One explanation for why the nudge ...

Article found on: theconversation.com

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