Future of TV Briefing: TV ad industry's measurement mess gets closer to cleanup phase - Digiday

Retrieved on: 2023-09-27 16:05:55

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Future of TV Briefing: TV ad industry's measurement mess gets closer to cleanup phase - Digiday. View article details on HISWAI: https://digiday.com/future-of-tv/future-of-tv-briefing-tv-ad-industrys-measurement-mess-gets-closer-to-cleanup-phase/

Excerpt

... alternative currency measurement at A+E Networks. ... For its part, all of Paramount's advanced advertising deals signed in this year's upfront will run ...

Article found on: digiday.com

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