Game of Trolls - Deccan Chronicle

Summary

The article discusses the strategic use of "troll marketing" in celebrity and brand promotion. It ties into the key concept of 'Business Strategy' by illustrating how controversy and public scrutiny, as seen with celebrities like Aishwarya Rai and Deepika Padukone, are leveraged to enhance market visibility. Tags such as 'Culture jamming,' 'Cyberbullying,' and 'Troll' highlight the controversial and sometimes negative aspects used to provoke audience engagement and drive attention.