Google drops FLoC after widespread opposition, pivots to “Topics API” plan | Ars Technica

Retrieved on: 2022-01-25 19:15:07

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Google drops FLoC after widespread opposition, pivots to “Topics API” plan | Ars Technica. View article details on HISWAI: https://arstechnica.com/gadgets/2022/01/google-drops-floc-after-widespread-opposition-pivots-to-topics-api-plan/%3Fcomments%3D1

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Google still wants to build tracking tech for advertisers directly into ... It's a clear monopoly situation where Google is attempting to own the ...

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