Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels

Retrieved on: 2025-01-29 14:12:43

Tags for this article:

Click the tags to see associated articles and topics

Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels. View article details on hiswai:

Excerpt

Nair added that Meridian gives advertisers access to Google's MMM Data Platform, with core data for Google media, such as clicks, cost, and ...

Article found on: www.adweek.com