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Google's AI Overviews force marketers to diversify search strategies

Retrieved on: 2025-01-02 21:59:42

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Summary

The article discusses Google's expanding AI Overviews, which impact digital marketing by altering SEO strategies and the value of organic search results. This shift challenges existing tactics and highlights the evolving role of AI in search engine marketing.

Article found on: www.emarketer.com

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