Greenfield: Streaming Platform Should Focus More On Time Spent - AdExchanger

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Greenfield: Streaming Platform Should Focus More On Time Spent - AdExchanger. View article details on HISWAI: https://www.adexchanger.com/marketers/lightsheds-rich-greenfield-has-a-message-for-streaming-platforms-spend-way-more-time-thinking-about-time-spent/

Summary

Rich Greenfield analyzes the streaming industry, highlighting Disney's initial success and the subsequent influx of new services. The article discusses profitability challenges and the adoption of ad-supported models by platforms, including Netflix, to increase average revenue per user (ARPU) in the competitive U.S. streaming market.

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