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Has Authentic Brands Group created a new brand-building model?

Retrieved on: 2021-07-16 13:32:11

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Has Authentic Brands Group created a new brand-building model?. View article details on HISWAI: https://www.retailwire.com/discussion/has-authentic-brands-group-created-a-new-brand-building-model/

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Under the model, ABG retains brand ownership and approval rights over marketing strategies, product development and use of data. Licensee ...

Article found on: www.retailwire.com

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