Has Elon Musk X'd out? - IMD Business School

Summary

Elon Musk's acquisition and digital transformation of Twitter into a super app, "X," reflects his vision to integrate services like messaging and payments—a concept popularized by WeChat in Asia. The challenges of this transformation in the Western digital environment are discussed, highlighting the complexities involved in altering established social media platforms. Related Tags: Elon Musk, Digital Transformation, Social Media, Tesla Inc., Hyperloop, Email, X Corp, Universal Windows Platform apps.