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Heineken Launches First-Party Data Strategy To Prepare For A Cookieless Future

Retrieved on: 2021-04-19 21:11:15

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Heineken Launches First-Party Data Strategy To Prepare For A Cookieless Future. View article details on hiswai:

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Initially, the company relied on a data management platform (DMP). But because DMPs are built on cookies and aggregate third-party marketing data, ...

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