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HIG Capital acquires Kantar Media for $1bn, strengthening WPP's Kantar Group

Retrieved on: 2025-01-20 12:19:45

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HIG Capital acquires Kantar Media for $1bn, strengthening WPP's Kantar Group. View article details on hiswai:

Summary

The article discusses HIG Capital acquiring Kantar Media from Kantar Group, emphasizing its impact on media and advertisement. This sale aims to benefit WPP plc amid challenges in the global ad market, highlighting audience measurement and private equity's media sector role.

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