How a Viral TikTok Led to the Transformation of Ocean Spray's Business

Retrieved on: 2021-05-13 18:45:00

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How a Viral TikTok Led to the Transformation of Ocean Spray's Business. View article details on HISWAI: https://www.adweek.com/inside-the-brand/how-a-viral-tiktok-led-to-the-transformation-of-ocean-sprays-business/

Excerpt

On his way, he grabbed a bottle of Ocean Spray Cran-Raspberry, fired up TikTok, and would inadvertently go on to create one of the most viral ...

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