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How Amex became a Gen Z status symbol | Bankrate

Retrieved on: 2024-09-10 15:00:11

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Summary

The article discusses how Amex cards, particularly American Express, have become status symbols among Gen-Z and millennials, driven by strategic marketing. The key concept of ‘Lyft’ loosely connects as an example of brands offering unique perks, with the tags reflecting related financial products and institutions.

Article found on: www.bankrate.com

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