How an MBA helped save a china dynasty - Financial Times

Retrieved on: 2024-02-11 18:15:38

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China Europe International Business School

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Summary

The article describes a person from Shenhou, China, who pursues an MBA at China Europe International Business School to save their family's jun porcelain business, relating to "Market Research" through classes and a business plan for marketing their product.

Article found on: www.ft.com

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