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How Barclaycard profits from Uber's app-based business model

Retrieved on: 2018-05-02 11:56:15

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<div>Barclaycard is one of the top five cobranded card issuers in the U.S., but because the bank has no branch network it must use unconventional marketing approaches — and unique technological innovations — to win customers. Its <b>Uber</b> Visa card is a prime example. In the fall of 2017, Barclaycard ...</div>

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