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How British Retailers' War Over a Caterpillar Cake Became Marketing Gold

Retrieved on: 2021-04-19 13:18:45

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How British Retailers' War Over a Caterpillar Cake Became Marketing Gold. View article details on HISWAI: https://www.adweek.com/brand-marketing/how-british-retailers-war-over-a-caterpillar-cake-became-marketing-gold/

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“Finding the right, authentic voice in social media can be really hard for a brand but I think Aldi has nailed it here,” Chesters said in an interview. “The ...

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