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How Coca-Cola's new marketing leader will approach the job | Ad Age

Retrieved on: 2022-12-02 07:46:58

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How Coca-Cola's new marketing leader will approach the job | Ad Age. View article details on HISWAI: https://adage.com/article/marketing-news-strategy/how-coca-colas-new-marketing-leader-will-approach-job/2456181

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But like most brands, Coke is trying to do more on social and digital channels. How do you view the split between TV and digital? I'm a big believer ...

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