How Gen Alpha Influences Commerce - Adweek

Retrieved on: 2024-10-07 17:29:37

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Business process

Marketing research

Consumer behaviour

Retail

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How Gen Alpha Influences Commerce - Adweek. View article details on hiswai:

Summary

The article highlights Generation Alpha's impact on consumer behavior, emphasizing the importance of marketing research to understand their influence on family purchasing decisions. It's crucial within business processes and retail marketing strategies.

Article found on: www.adweek.com

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